REBIRTH

Khrib (Dress – Jacket)

Object of all desires, Lakhrib literally means “the one who ruins”. It has long been the favorite outfit of the wives and daughters of wealthy traders in Fez.

These women were among the first to benefit from schooling in Morocco, with the aim of perfecting their skills as housewives. But it was enough for some of these women to seize this opportunity to emancipate themselves and constitute the first generation of strong, eminent intellectuals and major actors in a major upheaval in conservative Fassi society.

At Ladraa, the caftan becomes a jacket/dress and brocade fabric becomes the apparel of an intelligent and free woman, who dances with social norms, instead of submitting to them.

Dfina (Shirt)

The majestic Dfina gets rid of its solemn status, to marry the more relaxed outfits of the Ladraa women, queens of every day.

Dfina is the signature outfit of the famous Lalla Massouada, woman of power among the Merinides, known for involving women into public decisions.
The water-green jawhara, and its subtle blend of gilding and elegant flowers, becomes a symbol of emancipation and empowerment for those who wear it, embracing their shapes and affirming their power.

Lkbira (Dress – Jacket)

The punk version of lkbira deploys her purple velvet to marry the silhouette of the one wearing it.

The festive velvet, usually inchanned to weddings and other festivities, is liberated to celebrate the daily practices of authentic women.

This third piece joins the first two, to dress a woman whose independence marries the ancestral heritage, whose modernity takes root in the Moroccan soil.