It is, indeed, a moment of evolution of fashion through art where nudity is no longer an outfit but an artistic concept that carries a message of freedom and represents the ultimate meaning of liberty, liberation, and freedom of expression. All my sensations have been translated into three different styles: t-shirts, kimonos, shirts in the form of dresses. Three shapes with different stories, styles, and backgrounds which further accentuates the message of diversity.
BE LIMITED EDITION
The fundamental basis of one of my art paintings is in white, which has inspired me to create a limited collection where I print my artistic expressions on a White fabric.
It is, indeed, a moment of evolution of fashion through art where nudity is no longer an outfit but an artistic concept that carries a message of freedom and represents the ultimate meaning of liberty, liberation, and freedom of expression. All my sensations have been translated into three different styles: t-shirts, kimonos, shirts in the form of dresses. Three shapes with different stories, styles, and backgrounds which further accentuates the message of diversity.
The idea behind this collection intends to respond and speak to the senses, emotions, and the mind. The white color represents purity, tranquility, serenity, freshness, innocence, peace, light but also represents: Balance.
By this, I make a reference to a world that’s so different from ours, but also similar at the same time. A peaceful society and a peaceful environment where people live and let live.
Just like a miracle where time seems to have stopped a century ago, when white was king.
Be: The White is King?
White is the source of light and colors, which also represents the diversity that the collection represents and encourages. It is a journey of form inspired by artistic reflections (in this case: my Paintings) which defend the freedom the Human represented in a collection that becomes a set of portable works of art.
As a symbol of purity and rebirth, white clothing is worn by mourners in Morocco. Throughout the western countries, white is the traditional color worn by brides, to signify purity, innocence, and virginity. In certain cultures, white is the color of royalty or of religious figures, as angels are typically depicted as wearing white or having a white glow.
When I used the White color as the main color in my Limited Edition: BE, I consistently think of it in context and in terms of its use, the connotations, implications and meanings it carries, its culture, its history, its different understandings and interpretations as well as my own experiences with the color itself.
Harmony and proportion are key criteria for a meeting between a body sculpted by movement and a fabric characterized by fluidity, which evokes sensations, beyond the reality we know of and live in. It is a kind of liberation that is well manifested in the forms I create, and in the fluidity of fabrics I use, which we usually tend to see more in the feminine sartorial tradition. It is also a way of expressing sensuality and African tenderness while affirming the strength in moderation expressed by the vertical texts and messages carried on the shoulders of each piece.
The Foukia, remains the most famous piece in this collection, for its faithfulness to its traditional features and its distinctive espousal of modernity. While today Moroccan men are the ones who predominantly wear this beautiful attire, I tried through this collection to present the Foukia as a unisex dress that can be equally worn by both men and women. Foukias are often representative of the diverse cultural identities and cultural heritage influences of my collections and inspirations.
The BE t-shirt, is an irreproachable cut characterized by a large size which gives an originality to the most consumed piece in the world of fashion. A piece that can be worn day or night, whether it’s an official event or a party with friends. The BE t-shirt carries the message of personal freedom, the right to be free, the right to be accepted despite all our differences (LET THEM BE THEM). All my t shirts have my abstract paintings printed on them, with a touch of embroidery that gives both traditional and modern feel to the T-shirt.
Satisfied costumers
